{"id":8923,"date":"2020-04-02T21:47:56","date_gmt":"2020-04-02T21:47:56","guid":{"rendered":"https:\/\/www.croeso.nu\/?p=8923"},"modified":"2023-10-22T22:09:25","modified_gmt":"2023-10-22T22:09:25","slug":"loss-aversion-en-negative-bias","status":"publish","type":"post","link":"https:\/\/www.croeso.nu\/blog\/loss-aversion-en-negative-bias\/","title":{"rendered":"Loss aversion en negative bias"},"content":{"rendered":"<div  class='flex_column av-avshi5-519f9f4768fe7039c61cea903522138e av_one_full  avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo1yuhs7-7fda2acbc9cba9ba3682aab7dc571726\">\n#top .av-special-heading.av-lo1yuhs7-7fda2acbc9cba9ba3682aab7dc571726{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lo1yuhs7-7fda2acbc9cba9ba3682aab7dc571726 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lo1yuhs7-7fda2acbc9cba9ba3682aab7dc571726 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lo1yuhs7-7fda2acbc9cba9ba3682aab7dc571726 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Vitaliteit. Een integrale benadering.<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-8j52pp-0f1f5fdbeda363fb5d4a91f3cf245b25 av_one_fifth  avia-builder-el-2  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div>\n<div  class='flex_column av-7usvi5-a64df8f92815950d7f4c6a4ea58e12a8 av_three_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_hr  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lo1yv6ul-faca60ac3c44158b49e76f3f15125048 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Loss aversion en negative bias<\/h2>\n<p>Wij hebben een aversie tegen iets kwijtraken. Het is een psychologisch fenomeen die. zo vermoedt men, een diepverborgen overlevingsmechanisme is. Hij die zijn voedsel kwijt is en niks meer heeft zal sterven. Terwijl je er niet perse iets mee opschiet om extra voedsel te hebben.<\/p>\n<p>In ieder geval toonde psychologen Daniel Kaneman en Amos Tversky de werking van de Loss aversion Bias in 1979 aan.<\/p>\n<p>Het ligt waarschijnlijk ook in onze evolutie dat ons brein veel aandacht heeft voor dingen die mis kunnen gaan. In de psychologie noemen we dat &#8216;negative bias&#8217;.<\/p>\n<p>Wij zijn wel geneigd om te denken dat we bewuster en rationeler handelen dan we eigenlijk doen. Overlevingsmechanismen zoals de Loss aversion en de negative bias hebben meer invloed op ons dagelijks handelen dan we zouden denken.<\/p>\n<p>Iets kwijtraken doet ons twee keer meer pijn dan de vreugde die we ervaren als we iets winnen. Dus we hebben een automatische focus op niet kwijtraken. In marketing strategien wordt daar dan ook dankbaar gebruik van gemaakt. &#8216;Als je nu niet koopt raak je de korting kwijt&#8217;.<\/p>\n<p>Let wel, er is ook al heel veel onderzoek gedaan naar de kracht van positieve psychologie. Een andere diepgewortelde excistentiele drijfveer van ons mensen is &#8216;groei&#8217;. Het is dus heel raadzaam om regelmatig bewust de aandacht te verleggen van dingen die mis zouden kunnen gaan naar wat zou je wel willen bereiken en zullen we het er eens over hebben hoe we dat voor elkaar krijgen.<\/p>\n<\/div><\/section><\/div><div  class='hr av-452265-f34af8b73072c611c97b46a5f7186e15 hr-default  avia-builder-el-5  el_after_av_three_fifth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div  class='flex_column av-29c7tp-ec8938e455547bfa54d64a58916bbb31 av_one_full  avia-builder-el-6  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo1yx7hu-62983ee078b28306d687c1ded3804565\">\n#top .av-special-heading.av-lo1yx7hu-62983ee078b28306d687c1ded3804565{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lo1yx7hu-62983ee078b28306d687c1ded3804565 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lo1yx7hu-62983ee078b28306d687c1ded3804565 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lo1yx7hu-62983ee078b28306d687c1ded3804565 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-7  el_before_av_button  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Neem je contact op als je er meer over wil weten? <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-lo1yxrkd-3888ea88738cfcc69a673dd2f05aa1af-wrap avia-button-center  avia-builder-el-8  el_after_av_heading  avia-builder-el-last '><a href='https:\/\/www.croeso.nu\/contact\/'  class='avia-button av-lo1yxrkd-3888ea88738cfcc69a673dd2f05aa1af avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color'  ><span class='avia_iconbox_title' >CONTACT<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":5398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loss aversion en negative bias | Nigel Stanton | CROESO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.croeso.nu\/blog\/loss-aversion-en-negative-bias\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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